Founder and chief executive Mark
Zuckerberg has announced Facebook will soon launch a button which will
allow users to express empathy.
Addressing a Q&A session held at the
US company’s headquarters in Menlo Park, California, the 31-year-old
acknowledged that “like” is not always appropriate for some posts –
about a tragic news event, for example – when people might want to
express empathy.
Speaking at the event, that was streamed
live online, Zuckerberg said that people have been asking for a
“dislike” button on the social media site for years.
However, he said the company had veered
away from making a “dislike” button, which could be used to vote down
other people’s posts.
“Probably hundreds of people have asked
about this, and today is a special day because today is the day that I
actually get to say we are working on it, and are very close to shipping
a test of it.”
He said the new button is ready to be tested soon and could be rolled out broadly depending on how it does.
The company’s now-iconic “like” button was introduced in 2009
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